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商品編號： 9-506-010 出版日期： 2005/11/29 作者姓名： Kanter, Rosabeth Moss;Raffaelli, Ryan L. 商品類別： Other 商品規格： 24p 再版日期： 2009/02/13 地域： France 產業： Advertising industry;Telecom 個案年度： -
商品敘述：
The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world''s 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships.
涵蓋領域：
Succession planning;Mergers and acquisitions;Cross-functional management;Change management;Creativity;Organizational culture;Strategic alliances;Partnerships
相關資料：
Case Teaching Note, (5-506-066), 13p, by Rosabeth Moss Kanter, Ryan L. Raffaelli
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